LOS ANGELES, Calif. (KNX) – Ulta Beauty received backlash for the way they phrased a marketing email involving designer Kate Spade.

On Sunday evening, the beauty retailer sent out a marketing email to subscribers with the subject line, “Come hang with Kate Spade and get 15 off.”

Many took to social media to call out the beauty retailer’s email for being insensitive as Spade’s 2018 death was ruled a suicide by hanging, according to the New York City Medical Examiner’s Officer.

“Whoever wrote the incredibly crass email headline at Ulta for the Kate Spade event yesterday also managed to do it on the first day of Mental Health Awareness Month,” one Twitter user pointed out.

“I can’t believe I got this email today. Is this some kind of sick joke? How insensitive and absolutely tone deaf, ”another Twitter user wrote. “Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting. ”

Ulta issued an apology via email with the subject line, “We’re sorry.”

“We have the utmost respect for the kate spade brand (sic) and the joy it brings to the beauty and fashion industries. At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm. “

The beauty retailer also issued an apology to the Spade family.

Photo credit Daniella DeRobbio KNX News 97.1 FM

If you or someone you know is struggling with depression or has had thoughts of harming themselves or taking their own life, you can contact The National Suicide Prevention Lifeline at 1-800-273-8255.

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