With Gavin Newsom currently leading by 27 points in the race for California’s top office, the Golden State governor – who continues to negate national political ambitions – will again use his campaign war chest to face Republican governors in his own states. taking advantage.
Today, Newsom unveiled three billboard ads to be placed in seven Red States: Texas, Indiana, Mississippi, Ohio, South Carolina, South Dakota and Oklahoma.
Before advocating for the right to choose, she wrote on Twitter, “7 of the most restrictive anti-abortion states just launched billboards that show how women can get care—no matter where they live ” Anti-independence states: CA will protect your right to make decisions about your own health.
NEW: Anti-abortion billboards recently launched in 7 of the most restrictive states that describe how women can access care—no matter where they live.
For any woman seeking an abortion in these anti-independence states: CA will protect your right to make decisions about your own health.
— Gavin Newsom (@GavinNewsom) September 15, 2022
Ads tout California’s new Abortion Access website, abortion.ca.gov, which helps women understand the procedure, find providers, and access financial aid.
Here is one of them:
What’s more, Newsom’s post includes a photo of billboards applied to each state’s Republican governors and tweets with a message for each politician.
“@tatereeves The people of Mississippi deserve to know that they have access to the care you are refusing to provide. It will start in your state today,” he wrote to Mississippi Governor Tate Reeves, whose state’s The law provided grounds for the US Supreme Court to overturn Roe v. Wade to ban abortion after 15 weeks.
Newsom’s move is his latest outreach to voters in other states. Just hours after announcing the ads on Twitter, he called for an investigation into whether federal laws were broken when the governors of Texas and Florida opted to send migrants to other states, most recently. Gov. Ron DeSantis’ who sent two. Plane to Martha’s Vineyard, MA.
“what [DeSantis and Texas Governor Greg Abbott] Doing is not clever, it is cruel. I am formally requesting the DOJ to immediately launch an investigation into these inhumane attempts to use children as political pawns,” Newsom wrote on Twitter on Thursday.
Beyond the political implications, all this jockeying would offer national and local media outlets a windfall of political advertising spend.
Charter Communications Chairman and CEO Tom Routledge said at the Goldman Sachs Communacopia and Technology Conference yesterday that the controversial nature of the midterm elections in November would be good for business.
“It’s an election year, and it always makes you feel great. The more controversial the elections, the better from an advertising perspective.” The national overlay of aspiring governors looking forward to the 2024 presidential election should only juice up that advertising spending while going straight to each other on state issues.
AdImpact, which is nonpartisan, today estimated that political ads worth about $10 billion will be purchased during the 2022 election cycle.
This number would exceed ad spend for all previous mid-term cycles – and presidential cycles as well. This would top a record $9 billion spent on the 2020 elections and rain over $4 billion in the mid-2018 period.