It’s a Tallahassee takedown.

A new ad from Florida Gov. Ron DeSantis highlights the stampede of northeastern emigres into the Sunshine State – and features former New Yorkers to drive home the point.

Filmed over spring break in New Smyrna Beach, the spot encourages viewers to “Vote Free, Be Free,” while flashing an animated image of the polarizing governor in a pair of aviator sunglasses.

“I’m a New Yorker,” declares one woman. “And now I’m living in Florida.”

Another Empire State escapee is asked where her native soil ranks in terms of general freedom.

“I think we’re pretty much at the bottom,” the woman replies.

“You’re number zero,” a DeSantis aide interjects.

The beachfront broadside then cuts to images of Queens Rep. Alexandria Ocasio-Cortez clutching an alfresco cocktail during a December jaunt to Miami.

Another Florida visitor was quizzed about the state of affairs in her native Pennsylvania.

Florida Gov. Ron DeSantis’ new ad highlights the stampede of northeastern emigres, including several New Yorkers, into the Sunshine State.
Joe Raedle / Getty Images

“I hate it,” she said, spicing her up with a denunciation of Gov. Tom Wolf and praise for DeSantis.

“People want to be here,” said another woman. “People want to be in the state of Florida.”

One of the showcased ex-New Yorkers assures an interviewer that her relocated relatives plan to back DeSantis en masse.

A woman originally from New York is interviewed.
A former New Yorker said the state ranks “at the bottom” in terms of general freedom.
Team DeSantis / Twitter
A man holds a "Vote Free, Be Free" hat.
The video features several New Yorkers who have moved to Florida.
Team DeSantis / Twitter
Women wear DeSantis t-shirts.
Filmed over spring break in New Smyrna Beach, the ad encourages viewers to “Vote Free, Be Free,” while flashing an animated image of the polarizing governor in a pair of aviators.
Team DeSantis / Twitter

“My whole family will be voting for him,” she said.

Considered a potential Republican presidential nominee in 2024, the outspoken governor has elicited both fierce loyalty and staunch opposition during his time in office.

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